Why buy Fairtrade coffee?

People all over the world rely on it to wake up, yet many of the 25 million small-holder coffee farmers who depend on it for their livelihoods struggle to survive.

Coffee farmer holding produceCoffee is known as a highly volatile commodity, with wide price fluctuations year to year. This is due to coffee production being highly dependent on weather conditions, susceptible to disease and influenced by a range of other factors. For the 125 million people globally whose livelihood is dependent on it, this is bad news. 


Climate change represents a dire threat for coffee farmers, indeed many farmers are already reporting negative impacts from changing weather patterns and increased pest activity that have led to lower quality and reduced yields.


Many farmers lack reliable market information, this coupled with often small yields leads to situations of unequal power relations where farmers lack bargaining power when engaging in negotiations.  Frequently this means they are not paid a fair price for their produce. 


Fairtrade helps to bring farmers together to strengthen their position and to learn from one another.


Globally Fairtrade works with 445 coffee producer organisations, representing 810,000 farmers in 30 countries to make sure they are paid fairly for their produce and work. 


In 2013-2014, Fairtrade coffee farmers received more than $72 million AUD in Fairtrade Premium to invest to benefit their farms, communities and families.