Why #ChooseFairtrade

There are many reasons to support Fairtrade - discover our top ten below!

  1. Fairtrade provides a fair price to farmers who grow the things we love, covering the cost of sustainable production and an additional sum of money to invest in community or business  projects.

  2. Fairtrade is good for the environment - Fairtrade supports sustainable farming practices which helps to minimise our environmental footprint.  Many Fairtrade farmers are also organic.

  3. Fairtrade is safe -  Fairtrade has standards that protect workers rights and promote good health and safety practices.  Fairtrade has a list of harmful chemicals that are banned from production.

  4. Fairtrade supports communities. By working through cooperative structures, Fairtrade farmers and workers are able to invest Fairtrade earnings in their communities, improving housing, healthcare, and schools.

  5. Market access and fairer trade - Fairtrade is about doing trade differently. It empowers farmers and workers to take control of their lives, businesses and communities through trade. Fairtrade also enables businesses – and through them, consumers – to understand the whole supply chain because it is tracked from producer to buyer.

  6. Fairtrade promotes gender equality - Fairtrade believes the role of women in agriculture needs more visibility, recognition and value, and that gender equity is important to social sustainability. Currently, 350,000 women farmers and workers are part of Fairtrade, a quarter of the total.

  7. Fairtrade is about quality and productivity - Supporting farmers to improve the amount of crop they produce and its quality are important for sustainable livelihoods. It means farmers can earn more from what they produce to become more economically stable and more reliable suppliers.  

  8. Fairtrade means what you buy matters - By choosing Fairtrade products, you are not only accessing high quality products, you are making a difference in the lives of the people who grow the food you eat and the goods you use.

  9. Fairtrade sets standards - Fairtrade Standards social, economic and environmental standards that are set for both companies and the farmers and workers who grow the food we love. For farmers and workers the standards include protection of workers’ rights and the environment, for companies they include the payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in business or community projects of the community’s choice.

  10. Fairtrade supports farmers to implement climate change adaptation measures. The Fairtrade Standards promote sustainable development through best agricultural practices, which not only guide producers to adapt to climate change, but also encourage them to mitigate their impact.


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