25 July 2018 by Juno Scott-Kelly
In New Zealand, there is no government regulation around the use of the term Fairtrade. As such the responsibility is on you to check the validity of claims, particularly if a product does not carry an independent certification mark. In some cases, products can claim themselves as Fairtrade, fair trade or fairly traded, but can, in fact, be far from it. Greenwashing is often used, by promoting a product as more 'green' and environmentally friendly than what is true.