Fairtrade retail sales soar with Kiwi support

Consumers examining Fairtrade products

Kiwis are supporting farmers more than ever by purchasing Fairtrade products, as shown by the latest retail sales figures released today by Fairtrade ANZ.

Shoppers spent a whopping $89 million on Fairtrade Certified products in 2014, which is a 28 percent growth on the previous year’s sales figures.

Fairtrade Australia New Zealand’s Chief Executive Officer Molly Harriss Olson says "Fairtrade has seen exceptional growth in 2014. This has been driven by good performance in key categories; with coffee and chocolate growing by 16 percent and 22 percent respectively, steady growth in new product innovations such as drinks, syrups and frozen desserts, and a big increase in the availability and consumption of Fairtrade bananas. This result clearly shows that Kiwis are an ethical bunch who are dedicated to supporting farmers in developing countries through their purchasing habits."

The figures were announced in time for the annual celebration known as Fair Trade Fortnight (8 – 22 May), which has a unique theme for 2015; the Great Kiwi Fairness Debate.

The Great Kiwi Fairness Debate is asking the nation to debate fairness by posing questions about everyday situations and promoting the positive impacts of buying Fairtrade products; impacts for farmers which will progressively increase as sales continue to rise.