Fairtrade & Your Business

Fairtrade is the most recognised ethical label in the world today. It represents a partnership between producers, NGOs, consumers and businesses big and small. Carrying the Fairtrade Mark on a product gives assurance to consumers that ingredients have been sourced in line with the Fairtrade Standards. Fairtrade Labelling is an international system of standards for producers and terms of trade for their goods that ensure the world’s most marginalised farmers, workers and their families in 70 developing countries are adequately protected and can build a more sustainable future. Over six million people in these countries are benefiting from increasing sales of Fairtrade Certified products in more than 20 consumer markets across Europe, North America, Japan, India, South Africa, Australia, New Zealand and Mexico.

Range of Products

In Australia and New Zealand a range of products currently carry the FAIRTRADE Mark. Coffee, chocolate, tea, bananas, rice, quinoa, sugar and nuts are among many of the Fairtrade Certified ingredients available to use on their own or in a wide variety of food and beverage products. Meanwhile Fairtrade cotton is being used in t-shirts, hoodies, fashion, bags and even shoes while Fairtrade soccer, rugby and Australian Rules balls are kicking goals on sporting grounds around the country.

View the Public Licensee Database for a list of businesses currently licensed to use the FAIRTRADE Mark in Australia and New Zealand.

The Fairtrade Market

Australia and New Zealand continues to be among the world’s fastest growing markets for Fairtrade Certified productswith retail sales in 2012 estimated at AU$238 million.  and the spend per capita estimated at AU$8.90.

A 2013 global survey of more than 10,000 consumers in 17 countries conducted for Fairtrade International by international research consultancy GlobeScan showed that when it comes to making a decision in the shopping aisle, Fairtrade is now the most widely recognised ethical label globally with56 per cent of consumers across the 17 surveyed countries having seen the FAIRTRADE Mark. This is reflected in Australia and New Zealand where Fairtrade continues to be the most widely recognised independent ethical label.

Research carried out by Globescan in 2011 showed that a large percentage of Australians and New Zealanders have high expectations of companies dealing with farmers and workers in poor countries with more than 90 per cent believing companies should pay farmers and workers fairly – compared to the global average of 85 per cent.

More than half of Australian and New Zealand consumers (55 per cent) feel empowered to make a difference through their shopping choices with approximately 80 per cent having high expectations of companies in regard to the important role they have in reducing poverty through the way they do business. Australian and New Zealand shoppers recognise the role Fairtrade plays in enabling them to make a difference with over half of those familiar with it saying that the FAIRTRADE Mark makes it easier for them to decide if products are ethically produced.

More generally, and in line with the global trend, the 2011 study confirmed that 81 per cent of Australian and 76 per cent of New Zealand consumers believe independent, third-party certification is the best way to verify a product’s social and environmental claims.

Globally, Fairtrade producer organisations reported receiving €80 million in Fairtrade Premium income in 2012. In the Pacific region, the Premium generated AU$3.9 million for investment into their communities.

For more information on how your business can get in involved in Fairtrade please visit one of the links below.

I am a retailer, cafe or distributor looking to source and sell products carrying the FAIRTRADE Mark.

I would like to source Fairtrade materials (eg green coffee bean) to use in products I manufacture and package.

I am an importer looking to source Fairtrade products from overseas.

I am a retailer (chocolatier/baker/pastry chefs) who would like to use Fairtrade Certified chocolate in my creations (Fairtrade Gourmet Project).

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