Meet the Farmers
Find out more about Fairtrade Farmers
The huge success of Fairtrade has encouraged other consumer labels and certification systems to consider the welfare of the people behind the products. What do these other labels mean and how do they compare to Fairtrade?
Through its standards, Fairtrade is the only certification scheme that sets out to tackle poverty and empower producers in developing countries. Other schemes have as their focus ‘protecting the environment’ or ‘enabling companies to trace their coffee’. They don’t claim, or set out, to help producers improve the quality of their lives and take more control over their futures. Therefore, understandably, they don’t have the systems or standards in place to meet these objectives.
The mission of Fairtrade is to connect consumers and producers through the FAIRTRADE Mark which signifies fairer trade conditions, thus providing more capacity for disadvantaged producers to combat poverty, strengthen their position and take more control over their future. Twenty years ago Fairtrade labelling initiatives were set up by major development charities and had as their core purpose the alleviation of poverty and sustainable development. The Fairtrade standards are designed to address the imbalance of power in trading relationships, unstable markets and the injustice of conventional trade. So Fairtrade standards apply to traders and producers. Fairtrade is unique in a number of ways:
For more detail, find out why Fairtrade is Unique on the Fairtrade International website.